Watch local rank weekly
Track your rank for the keywords that matter.
Wingman Beacon
Theo
SEO Mastermind
Runs your local SEO on autopilot — Google Business Profile posts every week, monthly blog drafts targeting real keywords, and citation cleanup. The SEO agency you keep meaning to hire, finally cheap enough to be one of your Wingmen.
What Theo does
Theo is for the service business that knows local SEO matters and has never had the time, budget, or attention span to actually do it. He hooks into your Google Business Profile, pulls keyword research from Ahrefs or Semrush, and runs the boring-but-critical SEO motions you keep deferring. Weekly GBP posts in your voice. Monthly blog drafts targeting keywords your competitors are ranking for and you aren't. Quarterly citation audits flagging directories where your NAP info is wrong or missing. Theo doesn't promise to rank you #1 in 30 days (nobody honest does) — he promises to do the consistent local-SEO work that compounds over 12 months. The work no agency does well at this price.
Capabilities
Built to do this every day.
01
Weekly Google Business Profile posts
Theo writes a GBP post every week in your voice, tuned to the season + your recent jobs. Photos optional. Posts go live with one-tap approval or fully autonomous after the first month.
02
Keyword research for your service area
Pulls Ahrefs or Semrush data for your vertical + zip codes. Surfaces the 10-20 keywords your competitors are ranking for that you should be too.
03
Monthly blog draft targeting a real keyword
One full blog post per month, written to rank for a specific local keyword, drafted into your Blogs as a private draft for review.
04
Citation audits + cleanup recommendations
Quarterly scan of major directories (Yelp, BBB, Angi, Nextdoor, local boards) for NAP consistency. Flags the directories where your info is wrong + drafts the corrections.
05
GBP Q&A generation
Drafts answers for the public Q&A section of your GBP — common service questions, hours, areas served. Pre-populates so customers don't ask the same questions in your inbox.
06
Service-page copy refresh
Quarterly, Theo audits your service pages for keyword opportunities + drafts refreshed copy. Static service pages are how you compete with regional players' SEO budgets.
On the job
Just a glimpse of what Theo handles.
Theo turns SEO from a vague intention into a steady, measurable lift in local search traffic.
Instead of telling yourself for a year that you need to do SEO, every week your local rankings, content, and citations move forward without you touching them.
Your team focuses on the jobs you do. Theo handles content, on-page work, citation hygiene, and the monthly recap.
Monitor Google Business Profile
Watch GBP signals and changes.
Draft service-page copy
Write SEO-tuned copy for each service page.
Publish neighborhood pages
Build pages for every neighborhood you serve.
Write blog posts
Publish a blog post each month on what customers ask.
Optimize image alt text
Add descriptive alt text to every site image.
Build internal link graph
Connect related pages with relevant links.
Audit page speed
Watch Core Web Vitals and flag regressions.
Flag broken links
Find and report 404s before Google does.
Add schema markup
Tag pages with structured data for service businesses.
Sync NAP citations
Keep your name, address, phone consistent across listings.
Verify directory listings
Confirm every major directory has accurate info.
Push reviews to GBP
Coordinate with Stella to keep GBP reviews fresh.
Announce service expansions
Publish location and service additions for local search.
Build editorial calendar
Plan the next quarter's content in advance.
Match content to intent
Write to the question the searcher is asking.
Identify high-intent keywords
Prioritize keywords customers actually buy on.
Spot ranking gains
Surface keywords moving up the SERP.
Spot ranking drops
Alert when key terms drop more than three positions.
Watch competitor rankings
Track which local competitors are gaining or losing.
Pitch content angles
Suggest blog topics tied to seasonal demand.
Refresh stale posts
Update older posts that have lost ranking.
Edit titles for click-through
Rewrite page titles to lift CTR from search.
Find featured-snippet wins
Surface queries you could win the answer box on.
Match copy to service catalog
Make sure every service has its own dedicated page.
Send monthly SEO recap
Email a focused monthly report with three actions.
Sync to GA and Search Console
Pull data from both into the weekly check-ins.
Write descriptive anchor text
Use clear anchor text on every internal link.
Alert on traffic drops
Ping when organic traffic falls more than twenty percent.
Disavow spam backlinks
Submit disavow files when toxic links appear.
Pursue press citations
Reach out to local press for citation links.
Spotlight customer stories
Publish customer-permission case studies for local SEO.
Recommend a focus topic
Pick the one topic worth doubling down on this quarter.
Forward technical issues
Hand off complex dev work to your developer.
Run on-page audits
Run a structured audit on each page each quarter.
Time content to seasons
Publish seasonal content ahead of demand windows.
Build local-pack strategy
Optimize for the map-pack on every priority term.
Watch algorithm updates
Alert when Google updates may have hit your rankings.
Match brand voice in copy
Keep SEO copy on tone, not robotic.
Recap quarterly SEO health
Send a quarterly summary of growth and what's next.
In the field
Real scenarios.
First 90 days of local SEO from a cold start
You've had a website for 4 years and never done a single SEO thing. Theo is your first hire on this.
Month 1: Theo audits your GBP, fixes obvious gaps, drafts 4 GBP posts. Month 2: First blog post published targeting a local keyword (e.g. "emergency plumber [city]"). Citation audit reveals 6 directories with outdated info — Theo drafts the cleanup. Month 3: Second blog + 4 more GBP posts + Q&A pre-populated. Real momentum, real artifacts you can show.
Competitor just opened up across town
A new HVAC outfit opened in your service area and is bidding on your branded terms.
Theo runs a competitive scan, identifies the 6 keywords they're targeting, and prioritizes them in next month's blog + GBP queue. He also drafts a hyperlocal landing page for the neighborhood they're closest to, so you keep the geographic edge.
Out-of-date Yelp listing missing your new phone number
You switched business phone numbers 8 months ago. Yelp never got the memo.
Theo's quarterly citation audit flags the discrepancy. He drafts the correction submission + the Yelp claim flow steps + emails you the 5-minute checklist to fix it. Done in a week, not a year.
What you'll connect
Integrations
Required connections need to be wired before Theo can fly. We'll guide you through every one during onboarding.
- ✓
Google Business Profile (OAuth)
Shared with Stella — only one auth needed
- ✓
Ahrefs or Semrush API
Theo is gated on this — keyword research needs real data
- ✓
Google Search Console
For your actual ranking + traffic data
- ✓
your CRM Blogs
Native — blog drafts land here for review
- ✓
Service-area ZIPs + target keywords
One-time setup so Theo knows where to point
What gets deployed
Inside the build
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
- Ahrefs or Semrush connector — keyword research + rank tracking
- Google Search Console connector — your actual search performance data
- Weekly GBP post workflow — drafts + publishes per your approval setting
- Monthly blog draft workflow — pulls keyword target, drafts in your voice, saves to your CRM Blogs
- Quarterly citation audit cron — scans major directories, drafts cleanup actions
- GBP Q&A pre-population — one-time + refreshed quarterly
- Service-page copy audit — quarterly review + draft refresh
- Custom fields: target_keywords, gbp_post_count, last_blog_published_at, citation_audit_status
Ideal for
Local service businesses serious about long-term inbound — plumbers, HVAC, roofers, electricians, dentists, salons with multiple locations. If you've been telling yourself for a year that you need to do SEO and you keep not doing it, Theo is the one.
FAQ
Common questions.
When does Theo ship? +
Theo is live — months out. He's blocked on building production integrations with Ahrefs or Semrush (we'll likely support both as customer-selectable) and on Google Search Console connector hardening.
Can I get on the waitlist? +
Yes — and tell us your current SEO situation when you book the discovery call. Customers with real existing GBP traffic + content + citations get more value faster, so we'll prioritize those for early access.
What's blocking ship? +
External tooling. Ahrefs and Semrush both have APIs but neither is plug-and-play for our model — we need to wrap them in a way that doesn't blow our compute budget per customer. The drafting engine is ready; the data pipe isn't.
Will Theo guarantee SEO rankings? +
No — and ignore anyone who does. SEO is compounding work that takes 6-12 months to show real movement. Theo's promise is that the consistent work gets done every week + every month, not that you'll be #1 by Q3.
What if I already use an SEO agency? +
Theo plays nicely with one. He handles the high-frequency tactical work (GBP posts, citation hygiene, blog drafts) while your agency focuses on strategy + backlinks + technical SEO. Owners who run both report saving roughly 60% of their agency retainer because Theo eats the busywork.
Pairs well with
Build a crew.
Stella
Reputation Manager
Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.
Learn about Stella →
Mason
Social Media Manager
Schedules 3 posts a week, replies to every comment and DM in your voice, and pings you the second a complaint shows up. Covers Facebook and Instagram out of the box.
Learn about Mason →
Sloane
Email Marketer
Runs your email channel end-to-end. 5-step welcome series for every new lead, a monthly newsletter tuned to your trade, and win-back sequences for subscribers gone quiet.
Learn about Sloane →
Ready to hire Theo?
Tell us about your business and we'll send a tailored proposal with Theo configured for your industry — within one business day.