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Mason — Pixar-style AI social media manager pilot portrait
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Mason

Social Media Manager

Schedules 3 posts a week, replies to every comment and DM in your voice, and pings you the second a complaint shows up. Covers Facebook and Instagram out of the box.

What Mason does

Mason runs your social presence so you don't have to think about it. He schedules 3 posts a week in your brand voice, each one tied to your real activity (a job you just finished, a seasonal service, a local angle). He reads every comment and DM, classifies the sentiment, and either auto-replies, holds for your approval, or escalates within 10 minutes when a complaint hits. Mason isn't a generic post scheduler. He reads the conversation history before replying and never invents details about your business.

Capabilities

Built to do this every day.

01

3 scheduled posts a week, written fresh

Mason posts Tuesday, Thursday, and Saturday at 10 AM local time. Each post is written from scratch based on your trade, recent jobs, current season, and brand voice. Not a template, not a stock photo, not generic.

02

Replies to every comment as you

When someone comments on a post, Mason reads it, checks sentiment, and replies in your voice. 'Thanks Bill, that water heater install was a fun one' lands very differently than a thumbs-up emoji.

03

Handles FB and IG DMs end-to-end

Sliding into your DMs to ask about service? Mason pulls the conversation history, answers basic questions, and pushes serious leads to your calendar. He flags anything weird (sales pitches, scams, personal stuff) so you only see what matters.

04

Complaint escalation in 10 minutes

A negative comment is a fire alarm. Mason classifies sentiment in real time, holds his own reply, and SMS's you with the post, the comment, and a suggested draft. You approve or rewrite in 30 seconds.

05

Brand voice tuned to your past posts

During setup you hand Mason 3 to 5 posts you actually wrote and liked. He calibrates against them so the cadence, slang, and energy stay yours, not generic ad copy.

06

Reads your jobs, not stock topics

Mason looks at your completed opportunities and reviews this week to find post-worthy moments. A finished basement remodel becomes a before/after Tuesday. A 5-star review becomes a Thursday thank-you post.

In the field

Real scenarios.

Tuesday 10 AM scheduled post

It's Tuesday morning. Mason's cron fires to publish this week's mid-week post.

Mason scans the last 7 days of completed opportunities, spots the Henderson kitchen remodel that wrapped Friday, drafts a 4-sentence post in your voice with a CTA to book a quote, generates an image prompt for the photo, and schedules it through Social Planner for 10 AM publish. You see the post in your feed at 10:01.

"Wrapped a beautiful kitchen for the Hendersons over in Northgate last week — quartz counters, new under-cabinet lighting, the works. Spring's the right time to start one of these if you've been thinking about it. Reply REMODEL and we'll send you a few of the before/afters."

Negative comment on an Instagram post

Someone comments 'Worst service ever, still waiting for my callback' on a post from 2 weeks ago.

Mason classifies the comment as negative, holds his reply, and SMS's you within 60 seconds. The text includes the original post, the comment, the customer's name from your CRM, and a 2-sentence suggested reply. You tap approve. The reply posts publicly in under 4 minutes from when the comment landed.

"Hey Mike, that's not the experience we want anyone to have. The owner is reaching out to you personally right now — what's the best number to reach you on this afternoon?"

DM asking about service area

Someone DMs your Facebook page: 'Do you guys service Pleasanton or is that too far?'

Mason pulls your service area config, sees Pleasanton is in zone 2, replies confirming and offering a booking link. He logs the conversation, tags the lead 'mason-dm-qualified,' and creates an opportunity in your inbound pipeline.

What you'll connect

Integrations

Required connections need to be wired before Mason can fly. We'll guide you through every one during onboarding.

  • ✓

    Facebook page + Messenger access

    For posts, comments, and DMs

  • ✓

    Instagram business account

    For posts, comments, and DMs

  • ✓

    Brand voice samples

    3 to 5 past posts you wrote and liked

  • ✓

    Owner phone for escalations

    For complaint SMS alerts

  • +

    LinkedIn / TikTok / X Optional

    Optional channels if you want them in scope

What gets deployed

Inside the build

When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.

  • Social Planner connected to your FB + IG pages
  • Cron workflow that fires posts Tue/Thu/Sat at 10 AM local
  • Five automation handlers (draft_post, reply_to_comment, reply_to_dm, classify_comment, owner_approval_request)
  • Comment trigger workflow that fires on every new comment across all posts
  • DM trigger workflow that fires on every inbound DM
  • Sentiment classifier wired to AI that branches auto-reply vs hold vs escalate
  • Complaint escalation workflow with owner SMS + held draft reply
  • Brand voice calibration during setup
  • Custom fields: mason_post_id, mason_sentiment, mason_last_engagement_at
  • Tags: mason-scheduled, mason-replied, mason-escalated, mason-complaint

Ideal for

Any local service business that knows social presence matters but hasn't figured out how to be consistent. Especially trades with visual results — landscaping, remodelers, salons, auto detailers, restaurants.

FAQ

Common questions.

Will the posts sound like generic AI? +

No. The whole reason Mason works is the brand voice calibration step. You hand over 3 to 5 of your real posts, and Mason matches your cadence, your slang, your specific way of opening and closing. If a post feels off, you correct it once and he learns.

Can Mason post to LinkedIn or TikTok too? +

Facebook and Instagram are in scope by default. LinkedIn, TikTok, X, and Google Business Profile can be added during setup. Each platform follows the same flow but uses platform-specific formatting and length rules.

What if Mason posts something off-brand? +

Every scheduled post gets a 30-minute approval window in your Hangar dashboard before it goes live. You can approve, edit, or kill it. Most owners turn approval off after 2 weeks once they trust the cadence.

Does Mason write the images too? +

He generates an image prompt and we can wire that to nano-banana-2 (our image gen) for an auto-generated visual, OR you can drop your own photos into a folder and Mason picks the best fit. Most service businesses use their own photos for authenticity.

What happens to a comment that's a real lead, not a complaint? +

Mason classifies it as a lead, replies in-thread with a soft ask ('want to grab a quote?'), and DMs the person to keep it private. He creates an opportunity in your CRM with the post + comment as context, so when you follow up you know exactly what they asked.

Pairs well with

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Ready to hire Mason?

Tell us about your business and we'll send a tailored proposal with Mason configured for your industry — within one business day.

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