Brand & Presence
Show up everywhere, sound like you. Stella manages reviews, Mason runs social, Theo handles local SEO, and Quill writes any message on demand — all tuned to your voice.
Stella
Star Spotter
Reputation Manager
Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.
View Stella's full profileStella runs your Google Business Profile reputation. The moment an opportunity moves to Won, she waits 24 hours (the sweet spot when the job is fresh but the customer's day has settled) then fires a personal review-request SMS referencing the actual job. When a review comes in, she classifies sentiment, drafts a personal reply to positives, and intercepts negatives before Google does. Owners typically see 3 to 5x more reviews per month within the first 60 days, and zero negative reviews that the owner didn't get a heads-up about first.
24-hour review request, personalized to the job
Not 'Please leave us a review.' Instead: 'Hey Sarah, hope the water heater install yesterday went smoothly. If you've got 30 seconds, would you mind dropping a quick star rating? Means the world.' Job-specific, customer-specific, polite.
SMS + email parallel, picks the winner
Stella sends the review request via SMS and email at the same time but only counts the first reply. Most customers reply faster to SMS, but the email captures the longer thoughtful replies. 2x the conversion rate.
Personal replies to positive reviews
When a 4 or 5-star review lands, Stella drafts a reply that references the specific job + something the reviewer mentioned. 'Sarah, glad the new water heater is treating you right. Mike said you were a pleasure to work with. Catch you next time.' Posts within 6 hours of the review going live.
Negative review interception
When a 1, 2, or 3-star review hits, Stella does NOT reply automatically. She drafts an apology + a private resolution offer, SMS's you within 5 minutes with the review + the draft + the customer's contact + a suggested action. You decide whether to reply publicly or call the customer.
Sentiment + topic classification
Every review gets tagged with sentiment, topics (price / quality / timeliness / cleanliness / communication), and a flag for 'requires owner.' Over time you see which topics drive 5-star reviews vs 1-star reviews. That's gold for training your team.
Negative-review SMS alerts under 5 minutes
From the moment a negative review posts on Google to the moment it shows up on your phone with the full context and a suggested response: under 5 minutes. Most negative reviews can still be resolved if you get to the customer fast enough.
Mason
Cabin Crew
Social Media Manager
Schedules 3 posts a week, replies to every comment and DM in your voice, and pings you the second a complaint shows up. Covers Facebook and Instagram out of the box.
View Mason's full profileMason runs your social presence so you don't have to think about it. He schedules 3 posts a week in your brand voice, each one tied to your real activity (a job you just finished, a seasonal service, a local angle). He reads every comment and DM, classifies the sentiment, and either auto-replies, holds for your approval, or escalates within 10 minutes when a complaint hits. Mason isn't a generic post scheduler. He reads the conversation history before replying and never invents details about your business.
3 scheduled posts a week, written fresh
Mason posts Tuesday, Thursday, and Saturday at 10 AM local time. Each post is written from scratch based on your trade, recent jobs, current season, and brand voice. Not a template, not a stock photo, not generic.
Replies to every comment as you
When someone comments on a post, Mason reads it, checks sentiment, and replies in your voice. 'Thanks Bill, that water heater install was a fun one' lands very differently than a thumbs-up emoji.
Handles FB and IG DMs end-to-end
Sliding into your DMs to ask about service? Mason pulls the conversation history, answers basic questions, and pushes serious leads to your calendar. He flags anything weird (sales pitches, scams, personal stuff) so you only see what matters.
Complaint escalation in 10 minutes
A negative comment is a fire alarm. Mason classifies sentiment in real time, holds his own reply, and SMS's you with the post, the comment, and a suggested draft. You approve or rewrite in 30 seconds.
Brand voice tuned to your past posts
During setup you hand Mason 3 to 5 posts you actually wrote and liked. He calibrates against them so the cadence, slang, and energy stay yours, not generic ad copy.
Reads your jobs, not stock topics
Mason looks at your completed opportunities and reviews this week to find post-worthy moments. A finished basement remodel becomes a before/after Tuesday. A 5-star review becomes a Thursday thank-you post.
Theo
Beacon
SEO Mastermind
Runs your local SEO on autopilot — Google Business Profile posts every week, monthly blog drafts targeting real keywords, and citation cleanup. The SEO agency you keep meaning to hire, finally cheap enough to be one of your Wingmen.
View Theo's full profileTheo is for the service business that knows local SEO matters and has never had the time, budget, or attention span to actually do it. He hooks into your Google Business Profile, pulls keyword research from Ahrefs or Semrush, and runs the boring-but-critical SEO motions you keep deferring. Weekly GBP posts in your voice. Monthly blog drafts targeting keywords your competitors are ranking for and you aren't. Quarterly citation audits flagging directories where your NAP info is wrong or missing. Theo doesn't promise to rank you #1 in 30 days (nobody honest does) — he promises to do the consistent local-SEO work that compounds over 12 months. The work no agency does well at this price.
Weekly Google Business Profile posts
Theo writes a GBP post every week in your voice, tuned to the season + your recent jobs. Photos optional. Posts go live with one-tap approval or fully autonomous after the first month.
Keyword research for your service area
Pulls Ahrefs or Semrush data for your vertical + zip codes. Surfaces the 10-20 keywords your competitors are ranking for that you should be too.
Monthly blog draft targeting a real keyword
One full blog post per month, written to rank for a specific local keyword, drafted into your Blogs as a private draft for review.
Citation audits + cleanup recommendations
Quarterly scan of major directories (Yelp, BBB, Angi, Nextdoor, local boards) for NAP consistency. Flags the directories where your info is wrong + drafts the corrections.
GBP Q&A generation
Drafts answers for the public Q&A section of your GBP — common service questions, hours, areas served. Pre-populates so customers don't ask the same questions in your inbox.
Service-page copy refresh
Quarterly, Theo audits your service pages for keyword opportunities + drafts refreshed copy. Static service pages are how you compete with regional players' SEO budgets.
Quill
Skywriter
Copywriter (on-demand)
Not a workflow Wingman — a writing partner you summon on demand. Right-click on a contact, hit "Generate Copy with Quill," pick the channel + intent, get brand-voice copy that already knows the customer's history.
View Quill's full profileQuill is the odd Wingman on the roster — she doesn't fly missions in the background. She's a copywriter you invoke when you need her, from inside your CRM itself. We wire Quill into your CRM menu so anywhere there's a contact, conversation, or opportunity, you get a "Generate Copy with Quill" option. Pick the channel (SMS / email / social post / review reply), the intent (sell / respond / inform / apologize), and any length constraints. Quill reads the contact's full history + your brand voice samples and drops the draft into your reply field. The other Wingmen call Quill behind the scenes too — she's the shared copywriting brain across the whole crew.
Invoked from inside your CRM — not a background workflow
Right-click any contact or open any conversation and Quill is in the menu. Pick channel + intent, get copy. No tag, no trigger, no waiting.
Reads the contact before writing a word
Pulls the full conversation history, tags, opportunity stage, and last service before drafting. The copy references actual moments — not generic templates.
4 channels, 4 intents
Channel: SMS / email / social post / review reply. Intent: sell / respond / inform / apologize. 16 combinations, each tuned to the medium's voice + length.
Brand-voice match across the whole roster
Quill is also the shared copywriting brain Mia, Harper, Stella, and Sloane call when they need creative copy. Improving your brand voice in Quill ripples to every Wingman.
Constraints + must-include phrases
"Keep it under 160 chars." "Mention the spring promo." "Don't apologize for the delay." Quill respects every constraint and never breaks character.
Drafts into the reply field, not your inbox
Output drops directly into your CRM message composer, ready for one-tap edit + send. You stay in flow — no copy-paste from a separate tool.
Brand & Presence is one of six areas your crew covers. Get started.
If your wingman doesn't book you 3 jobs in 14 days, we'll cancel for you personally.