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Sloane — Pixar-style AI email marketer pilot portrait
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Sloane

Email Marketer

Runs your email channel end-to-end. 5-step welcome series for every new lead, a monthly newsletter tuned to your trade, and win-back sequences for subscribers gone quiet.

What Sloane does

Sloane owns the email channel that most service businesses neglect. Every new lead gets a 5-email welcome series over 3 weeks, written fresh for your trade and brand voice. Once a month, Sloane drafts a newsletter tuned to your business (seasonal services, recent jobs, a local angle) and sends to your engaged segment. When a subscriber hasn't opened anything in 90 days, Sloane runs a 2-email win-back. She tracks engagement scores so you always know who's actually reading and who's a ghost.

Capabilities

Built to do this every day.

01

5-email welcome series for every new lead

Day 0 (intro), Day 2 (proof + reviews), Day 5 (educational about your trade), Day 10 (case study), Day 21 (booking offer). Each email is written fresh for the lead's source + your brand voice, not pulled from a template library.

02

Monthly newsletter tuned to your business

On the 1st of every month at 9 AM local, Sloane drafts a newsletter that references your real recent jobs, the current season, and 1-2 educational topics relevant to your trade. She sends to your engaged segment only, so unengaged subscribers don't drag your sender reputation down.

03

Win-back sequences for ghost subscribers

When a subscriber hasn't opened or clicked anything in 90 days, Sloane fires a 2-email win-back. Email 1 is a 'we miss you' with a soft re-engagement ask. Email 2 (5 days later if no open) is the final 'we'll stop emailing unless you say' opt-out preserver.

04

Engagement scoring that actually means something

Sloane tracks opens, clicks, and replies and rolls them into an engagement_score that updates daily. You can see at a glance who your 100 best subscribers are, and Sloane uses that score to segment future sends so you're not blasting unengaged contacts.

05

Brand voice tuned to your past emails

During setup you hand Sloane 3 to 5 past emails you wrote and liked (or you're starting fresh and she'll match your overall brand tone from your other materials). Every email she writes goes through that voice filter.

06

Honors every unsubscribe, hard

When someone unsubscribes, Sloane tags them suppressed, removes them from every active sequence, and never sends to them again. The honor is permanent and cross-channel (Charlotte and other Wingmen also respect the tag).

In the field

Real scenarios.

New lead from a Facebook ad

Maria fills out your website lead form Tuesday afternoon. She's a new contact, source = Facebook ad.

Sloane fires her welcome series. Day 0 (Tuesday 3 PM): personal intro referencing how she found you. Day 2 (Thursday morning): a few of your real reviews + a before/after. Day 5 (Sunday morning): an educational email tuned to her ad's service interest. Day 10: a case study from a similar customer. Day 21: a booking offer with a real calendar link. Maria books on Day 22.

"Hey Maria — welcome, and thanks for raising your hand on the kitchen remodel question. I'm Sloane, I help connect new customers with our crew. Over the next 3 weeks I'll send you a few things that should make picking a contractor easier, even if you don't pick us. Today's just a 'nice to meet you.' — Sloane"

October monthly newsletter

It's October 1, 9 AM. Sloane's monthly cron fires.

Sloane pulls your last 30 days of completed jobs (12 of them), picks the 2 most newsletter-worthy (a basement waterproofing and a kitchen island), drafts a 3-section newsletter (recent wins / educational topic about fall HVAC prep / one customer review), and sends to your engaged segment (1,247 contacts). Open rate is 38 percent, click-through is 9 percent. 4 quote requests come back over the next 48 hours.

"October notes from Acme. — Two big wins this month: the Hendersons' kitchen island and a tricky basement waterproof over in Northgate. — Quick PSA: if you've got a furnace that hasn't been serviced in 18+ months, now is the moment, before the first cold snap. — One customer note that made our week: see it below."

Ghost subscriber win-back

Tom hasn't opened a Sloane email in 102 days, even though he's still subscribed.

Sloane fires the win-back. Email 1: 'Hey Tom, you joined us last spring and I haven't heard from you in a while. Is this still useful?' Tom doesn't open. Email 2 (5 days later): 'I'll stop sending these unless you reply YES to keep them coming.' Tom replies YES. He's flagged re-engaged, engagement_score resets to 5, he goes back into the normal newsletter audience.

What you'll connect

Integrations

Required connections need to be wired before Sloane can fly. We'll guide you through every one during onboarding.

  • ✓

    Verified sender domain

    DKIM + SPF set up during onboarding

  • ✓

    Gmail or our platform native email sender

    Outbound delivery

  • +

    Brand voice samples Optional

    3 to 5 past emails — optional but improves voice match

  • ✓

    Newsletter topic preferences

    What you'd be willing to be quoted on

  • ✓

    Welcome series goal

    Build trust / drive booking / educate (one focus)

  • +

    Lead source mapping Optional

    So Day 0 email references the right context

What gets deployed

Inside the build

When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.

  • 5-email welcome series workflow with native our platform waits + branches on engagement
  • Monthly newsletter cron workflow (1st of month, 9 AM local)
  • 90-day inactivity detector + 2-email win-back workflow
  • Four automation handlers (welcome_series_draft, newsletter_draft, segment_analyze, re_engagement_draft)
  • Engagement score updater workflow that bumps the score on every open + click
  • Unsubscribe honor workflow that tags suppressed + removes from all sequences
  • Email templates in your brand styling (header + footer + colors + logo)
  • Custom fields: sloane_journey_stage, sloane_engagement_score, sloane_last_open_at
  • Tags: sloane-welcome-active, sloane-engaged, sloane-ghost, sloane-suppressed
  • Brand voice calibration during setup

Ideal for

Service businesses with a lead list they've been collecting but never email. Newsletter-curious owners. Anyone whose welcome sequence today is 'no welcome sequence.'

FAQ

Common questions.

How is Sloane different from a normal email tool like Mailchimp? +

Mailchimp sends what you write. Sloane writes the emails. Every welcome email, every newsletter, every win-back is generated fresh by AI using your brand voice and your actual business activity. You spend zero time at a keyboard for the recurring email work.

Will my deliverability tank? +

No, the opposite. Sloane only sends to engaged segments, suppresses ghosts hard, and respects every unsubscribe. Most customers see deliverability improve within the first 60 days because the unengaged contacts stop dragging the sender score down.

Can I preview a newsletter before it sends? +

Yes. Every monthly newsletter has a 4-hour approval window in your Hangar dashboard. You can approve, edit, or kill. After 2 to 3 months of trusting the cadence, most owners flip approval off and let it run.

Does Sloane overlap with Charlotte? +

No. Charlotte handles past-customer reactivation by SMS + email. Sloane handles lead nurture (welcome) + bulk subscriber communication (newsletter) + re-engagement. If both are installed, they coordinate via tags so the same contact never gets two email touches in 7 days.

Can Sloane write the subject lines too? +

Yes, and that's actually where she earns most of her money. Subject line is the highest-leverage decision in an email and Sloane drafts 3 options per send with predicted open-rate guesses. You can pick one or let her ship the top-scored.

Pairs well with

Build a crew.

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Ready to hire Sloane?

Tell us about your business and we'll send a tailored proposal with Sloane configured for your industry — within one business day.

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