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Riley — Pixar-style AI market analyst pilot portrait
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Riley

Market Analyst

Weekly intel briefings on what's working, what's broken, and what to do about it. Real-time anomaly alerts when something deviates from your baseline.

What Riley does

Riley reads your whole business every week and writes you a briefing that tells you what you'd never spot yourself. Booking patterns by day and hour. Reactivation revenue trends. Which Wingman is converting and which is drifting. Competitor pricing shifts in your service area. Each Monday at 7 AM you get a focused email with 3 to 5 specific recommendations, not a wall of numbers. Riley also watches in real time and SMS's you when something jumps the baseline (a 4x spike in missed calls, a 30 percent drop in booking rate, a new competitor showing up in local search).

Capabilities

Built to do this every day.

01

Monday morning intel briefing

Every Monday 7 AM local, a focused email lands. Booking trends week-over-week. Revenue by channel. Conversion drift. 3 to 5 specific recommendations with the reasoning. Not a chart dump. A briefing.

02

Real-time anomaly SMS alerts

Riley tracks your baseline (missed calls per day, booking rate, response time on chat, review velocity). When something deviates more than 30 percent for more than 2 hours, you get an SMS with the data + the suggested action.

03

Booking pattern detection

Riley finds the patterns owners miss. 'You're losing 4 calls per Monday between 6 and 7 PM.' 'Tuesday afternoon bookings convert 2.3x better than Friday afternoon.' 'Customers from Northgate book larger jobs.' Each pattern comes with a suggested move.

04

Competitor research scans

Periodic competitor pricing + positioning + GBP review scans in your service area. You see who's gaining reviews, who's pricing aggressively, and who's drifted off the map. Actionable, not just observational.

05

Wingman performance trending

Each Wingman gets a weekly trendline on fire rate + conversion + customer sentiment. If Harper's chase conversion slips 3 weeks in a row, Riley flags it with the likely cause (often a brand voice drift or a specific message step that's underperforming).

06

Plain-English recommendations

Riley's recs sound like a smart cousin who runs a similar business, not a McKinsey deck. 'Hire a second tech for Tuesday-Thursday — you're losing 6 to 8 bookings a week to Mike being full.' Specific, dollarized, actionable.

In the field

Real scenarios.

Monday briefing surfaces a hidden pattern

Riley's been running for 6 weeks. Monday morning briefing fires.

Riley spots that your booking rate Tuesday 9 AM to noon is 47 percent, vs 22 percent the rest of the week. Drills in: that's when Mia's getting the most thoughtful callers (less rush, more curiosity). Recommends doubling down: a Tuesday-morning-specific FB ad budget shift and a Tuesday morning slot held open. You implement it. Tuesday revenue grows 18 percent the next month.

"Quick spot: Tuesday 9 AM to noon is your highest-converting window all week (47 percent vs 22 percent average). Two ideas: 1) shift $200 of weekly ad spend into Tuesday morning targeting. 2) Hold one Tuesday slot open until Friday for high-value bookings. Estimated lift: $1,800-$2,400/mo. Want me to draft the ad copy?"

Real-time anomaly alert at 6:43 PM Tuesday

It's 6:43 PM Tuesday. Riley's real-time monitor flags an anomaly.

Your missed call rate just hit 4x the Tuesday baseline. Mia's call history shows she answered 11 of 14, but 3 of those 14 didn't connect at all. Riley SMS's you within 90 seconds with the data + the suggested cause (network-side voice quality drop in your region). You call your carrier. The issue's resolved by 7:30 PM.

"Spike alert: 14 inbound calls between 5-7 PM Tuesday vs Tuesday baseline of 4. 3 calls failed to connect at all. Could be a voice line issue in your region. Suggest: ping network status now. I'll keep watching."

Competitor scan finds a pricing shift

Riley's monthly competitor scan runs.

Two of your top 3 zip-code competitors raised their water heater install pricing $200 in the last 6 weeks. Both still showing 4.8+ stars. Riley recommends a $150 price increase on the same service, projects the revenue impact ($1,800/mo at current volume), and drafts the price-list update for your approval.

What you'll connect

Integrations

Required connections need to be wired before Riley can fly. We'll guide you through every one during onboarding.

  • ✓

    Owner email for weekly briefings

    Where the Monday 7 AM email lands

  • ✓

    Owner phone for anomaly SMS

    Cell that gets the real-time alerts

  • +

    Alert thresholds Optional

    Defaults provided — what counts as anomaly

  • +

    Competitor list Optional

    Optional — Riley can also discover from local search

  • +

    Other installed Wingmen Optional

    Riley reads from data they generate

  • ✓

    Read-only access to our platform reporting + workflows

    How Riley pulls the data

What gets deployed

Inside the build

When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.

  • Weekly digest cron worker (Monday 7 AM local, runs from our backend not our platform)
  • Four automation handlers (weekly_digest, anomaly_classify, competitor_research, alert_draft)
  • Real-time anomaly detection workflow with configurable thresholds
  • Anomaly SMS alert workflow with under-160-char message formatting
  • Subscription flag custom value (riley_subscribed=true so worker knows to include this location)
  • Competitor research monthly cron with GBP scan + pricing extraction
  • Wingman performance trending workflow (weekly per-Wingman scorecards)
  • Baseline auto-tuning workflow (recalibrates baselines every 30 days)
  • Custom fields: riley_last_briefing_at, riley_alert_count_this_month
  • Tags: riley-anomaly-detected, riley-recommendation-pending

Ideal for

Growing service businesses past the 'just survive' phase, owners who want to make smarter calls but don't have time to read reports. Especially shops with 5+ techs or 100+ contacts a month.

FAQ

Common questions.

How is Riley different from a CRM dashboard? +

A dashboard shows you data. Riley reads the data, finds the patterns, and tells you what to do. The briefing is a conversation, not a chart. The whole point is that owners are too busy to mine reports themselves.

How does Riley know what's an anomaly? +

She tracks your baseline for the first 30 days (missed calls per day, booking rate, response time, review velocity). After that, deviations more than 30 percent for more than 2 hours trigger alerts. The 30-day baseline auto-tunes every month so seasonal shifts don't flag false alarms.

Will I get too many alerts? +

No. Default is 1 to 3 alerts per month maximum. Riley's tuned to under-alert rather than over-alert. If you want more or fewer, the threshold is configurable.

Can Riley work without other Wingmen installed? +

Yes, but she gets sharper the more she has to read. With Mia + Sophia + Harper installed, Riley has 10x the signal. With just our platform data, she still surfaces booking patterns and competitor info, just with less granularity on Wingman performance.

How is the briefing different from Phoenix's daily briefing? +

Phoenix does daily tactical (today's jobs, today's issues, today's priorities). Riley does weekly strategic (booking patterns, competitor moves, Wingman trending, growth ideas). Most owners run both. Phoenix triages your day. Riley shapes your month.

Pairs well with

Build a crew.

Phoenix — Pixar-style AI operations lead pilot portrait

Phoenix

Operations Lead

Routes inbound jobs to the right tech by skill, zone, and current load. Health-checks every Wingman + workflow and gives you a daily ops briefing on what's broken.

Learn about Phoenix →
Harper — Pixar-style AI sales strategist pilot portrait

Harper

Sales Strategist

Texts every missed-call lead within 5 minutes. Runs a 5-step personalized chase that stops the second they book. Pings you the second a lead goes hot.

Learn about Harper →
Stella — Pixar-style AI reputation manager pilot portrait

Stella

Reputation Manager

Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.

Learn about Stella →

Ready to hire Riley?

Tell us about your business and we'll send a tailored proposal with Riley configured for your industry — within one business day.

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