Recover abandoned carts
Send the first cart email within the recovery window.
Wingman Cargo
Hudson
eCom Specialist
Recovers abandoned carts in your voice, recommends the next product based on actual behavior, and turns one-time buyers into repeat customers. Built for Shopify and WooCommerce shops.
What Hudson does
Hudson is the Wingman for businesses that ship physical product — Shopify and WooCommerce shops sitting on a fat abandoned-cart list that nobody has time to recover. He hooks into your store, watches every cart, and when a customer ditches one, he drafts a recovery message that references the actual products they left behind, factors in your discount rules, and sends it through SMS or email. Post-purchase, Hudson runs the next-30-days product-recommendation sequence — not the generic "customers also bought" widget, but a real conversation based on what each customer browsed, bought, and clicked on. He's the only Wingman built specifically for the eCom vertical, which is also why he's gated v2.
Capabilities
Built to do this every day.
01
Abandoned cart recovery in your voice
Watches Shopify or WooCommerce cart events. After an hour of inactivity, Hudson drafts a recovery SMS or email that mentions the actual items left behind — not a generic "you forgot something."
02
Smart discount logic
Hudson knows your margin floors per product line and only offers discounts when the cart value justifies it. First-time-customer carts get gentler offers than repeat customers.
03
Post-purchase recommendation sequence
After a purchase, Hudson runs a 30-day sequence recommending complementary products based on the customer's actual browse + purchase history — not the "also bought" widget you can't customize.
04
Buyer-intent classification
Hudson scores incoming traffic — high-intent / browsing / lurker — and treats each tier differently. High-intent gets faster, more direct outreach; lurkers get nurtured slowly.
05
Per-product brand voice
Some product lines need a different tone than others (premium vs commodity, gifts vs everyday). Hudson keeps separate voice profiles per line and matches the right one to each message.
06
Suppression rules that respect customer fatigue
Hudson tracks how many abandoned-cart messages a customer has had in the last 30 days. Hits the cap, the messages stop — no list-burning out of impatience.
On the job
Just a glimpse of what Hudson handles.
Hudson turns abandoned carts and untouched product reviews into recovered revenue and steady repeat orders.
Instead of watching a quarter of your cart visitors disappear and forgetting to ask for reviews, every cart gets a recovery sequence and every order gets a follow-up.
Your team focuses on the store, the photos, and the products. Hudson handles cart recovery, review collection, and post-purchase follow-up.
Send recovery SMS
Push a short text reminder for cart abandoners.
Time recovery touches
Hit cart abandoners at the right intervals.
Recognize repeat shoppers
Use prior order history to personalize the recovery message.
Offer cart discounts
Layer a discount onto the second recovery touch when it fits.
Draft cart-recovery copy
Write recovery emails in your store's voice.
List items in the cart
Show the cart contents in every recovery message.
Include product photos
Show what was left behind, not just a generic banner.
Send post-purchase confirmations
Confirm orders the moment they're placed.
Send shipping updates
Push tracking links when orders ship.
Alert on delivery
Notify customers when their order arrives.
Ask for product reviews
Request a review at the right post-delivery interval.
Catch happy reviewers
Route positive reviews to a public posting.
Catch unhappy reviewers
Route concerns to support before they post publicly.
Send replenishment reminders
Nudge buyers when their consumables are due to refill.
Run subscription reminders
Manage subscription touches and renewal notices.
Run loyalty offers
Email loyalty rewards to your repeat buyers.
Announce product launches
Push new-product emails to your list.
Schedule promo campaigns
Time seasonal promos to your storefront calendar.
Segment by order history
Group buyers by category, frequency, or value.
Tag VIP buyers
Mark top spenders for priority handling.
Thank top customers
Send a personal thank-you to your best buyers each quarter.
Honor unsubscribes
Remove anyone who opts out from every list.
Watch sender reputation
Track deliverability across email and SMS.
Suggest cross-sell offers
Surface products that pair with what was just bought.
Spot top-converting subjects
Identify which subject lines drive the most opens.
Recap weekly recovery
Show carts saved and revenue recovered per week.
Sync to your CRM
Push order and engagement data back to the customer record.
Verify email on every order
Catch typos in checkout emails before they break sends.
Flag fraud-pattern carts
Surface carts that look like fraud attempts.
Confirm refund processed
Send refund confirmations the moment they're issued.
Reply to order questions
Answer common pre-purchase questions in your tone.
Reply on Instagram DMs
Answer product questions in IG DMs.
Welcome new buyers
Send a warm welcome the day after the first order.
Sign off in brand voice
Close every message with your store's tone.
Pace recovery volume
Throttle sends so deliverability stays clean.
Sound friendly, not pushy
Use warm language in cart-recovery copy.
Forward edge cases
Hand off complex returns and disputes to you.
A/B test recovery flows
Test two recovery flows against each other on volume.
Recap monthly ROI
Send a monthly recap of revenue Hudson recovered.
In the field
Real scenarios.
Customer abandons a $180 cart at 8:30 PM
Returning customer browses for 20 minutes, fills a cart with $180 of product, and bails at checkout.
Hudson waits 60 minutes, drafts an SMS that references the specific products + offers free shipping (within margin), and sends. The customer comes back and checks out at 10:15 PM. No human touched the workflow.
"Hey Jess — saw you left the moss-green tote + ceramic mug behind. They're still in your cart and I bumped you to free shipping if you want to grab them tonight: [link]"
First-time buyer just received their order
A new customer buys a single starter product and their tracking number marks delivered on Friday.
Monday morning, Hudson sends a friendly check-in (not a sales push). Two weeks later, he recommends the natural next-product based on the brand's actual repeat-buyer data. Six weeks later, he runs a quiet win-back if they haven't bought again. Same brand voice across all three touches.
VIP customer browses but doesn't add to cart
A customer who's spent $2k+ over the past year browses for 15 minutes and leaves without buying.
Hudson flags this as a VIP-soft-signal (high-intent browse without conversion), drafts a personal note from the owner (not a discount blast), and queues it for your one-tap approval. VIPs get human-feeling outreach, not coupons.
What you'll connect
Integrations
Required connections need to be wired before Hudson can fly. We'll guide you through every one during onboarding.
- ✓
Shopify or WooCommerce
Hudson is gated on this — eCom shops only
- ✓
Product catalog access
So Hudson can reference real SKUs + pricing + margins
- ✓
Owner email + SMS for VIP notifications
VIP signals route to you, not automation
- +
Discount code creation permissions Optional
If you want Hudson to issue dynamic codes
- +
Klaviyo or your email engine Optional
Hudson can drive your existing engine or use your CRM Email
What gets deployed
Inside the build
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
- Shopify or WooCommerce connector — triggers for cart + checkout + order events
- Abandoned cart workflow — 1h / 24h / 72h cadence with adaptive copy + suppression
- Post-purchase recommendation sequence — 30-day journey per customer
- Buyer-intent classifier — scores incoming traffic into 3 tiers
- Per-product voice profiles + discount rules
- VIP routing workflow — high-LTV customers flow to you, not the bot
- Margin floors enforced per product line — no discounting below your bottom
- Custom fields: cart_abandonment_count, lifetime_value, last_browse_at, buyer_intent_score
Ideal for
Shopify and WooCommerce shops doing $50k+/month with a real abandoned-cart problem — not a one-product side hustle. If your store has enough velocity that 20% recovery on abandoned carts is meaningful money, Hudson is the unlock.
FAQ
Common questions.
When does Hudson ship? +
Hudson is live — meaningfully out. He's gated on building production Shopify + WooCommerce connectors and on Growth Wingman expanding into the eCom vertical (most of our v1 customers are service businesses).
Can I get on the waitlist? +
Yes — and if you're an eCom shop with serious abandoned-cart volume, tell us. We're prioritizing v2 features by how many waitlisted customers actually need them. Real signal moves Hudson up the queue.
What's blocking ship? +
Two things: (1) production-grade Shopify + WooCommerce integrations including triggers, rate limits, and edge cases (refunds, partial orders, subscriptions), and (2) Growth Wingman's primary customer base today is service trades, so the eCom expansion needs critical mass before we ship Hudson into a small audience.
Will Hudson use my Klaviyo / existing email tool? +
If you have one — yes. Hudson can drive Klaviyo, Drip, or Omnisend instead of routing through your CRM Email, so you keep your existing setup. Most customers find it easier to consolidate into your CRM though.
Is this just an abandoned-cart plugin? +
No — those send templated emails to everyone. Hudson reads the cart, the customer's browse + buy history, your margin rules, and your brand voice before drafting each message. He's the recovery worker the templated plugins try (and fail) to imitate.
Pairs well with
Build a crew.
Harper
Sales Strategist
Texts every missed-call lead within 5 minutes. Runs a 5-step personalized chase that stops the second they book. Pings you the second a lead goes hot.
Learn about Harper →
Sloane
Email Marketer
Runs your email channel end-to-end. 5-step welcome series for every new lead, a monthly newsletter tuned to your trade, and win-back sequences for subscribers gone quiet.
Learn about Sloane →
Stella
Reputation Manager
Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.
Learn about Stella →
Ready to hire Hudson?
Tell us about your business and we'll send a tailored proposal with Hudson configured for your industry — within one business day.