The follow-up gap
Studies consistently find that 80% of sales require at least 5 follow-up touches. The same studies find that 44% of salespeople give up after one. The math means: most businesses are leaving 80% of their winnable revenue on the table just because they don’t have the time or system to keep following up.
Your wingman closes that gap automatically. Every lead — every missed call, every abandoned quote, every form-fill — enters a multi-step sequence the moment it’s captured.
What a typical sequence looks like
Imagine a homeowner calls about an HVAC repair, gets your wingman, talks for 4 minutes, but then says “Let me think about it and call you back” and hangs up without booking.
Minute 0: Lead captured. Sequence starts.
Minute 5: SMS — “Hey Sarah — you mentioned the upstairs unit. We have an opening Wednesday at 2pm if that works. Want me to lock it in?”
Hour 1: Email — slightly longer, with a one-tap booking link, two photos of recent similar jobs, and a 200-word note about why timing matters with HVAC repairs (heat wave coming, parts availability, etc.). Personalized to her job type.
Day 1: SMS check-in — “Hi Sarah — still thinking about the AC fix? We can usually get to most jobs within 48 hours.”
Day 3: Email — case study from a similar customer, soft sell on urgency.
Day 7: Final SMS — “Last note from us — wanted to make sure you got connected. Reply NOPE to stop. Otherwise we’ll check in around season changes.”
If she replies at any point with “Yes book it”, the sequence stops, the wingman books the appointment, and the conversation transitions to confirmation and reminders.
If she never replies, she rolls into long-term nurture. Maybe in 6 months when her AC starts struggling again, she’s already in the pipeline.
Industry-specific cadence
Sequences are pre-written and pre-tuned for your trade. We’ve tested across hundreds of similar businesses to know:
- HVAC: 5-touch sequence over 7 days; urgency builds around weather
- Plumbing: 3-touch sequence over 3 days; emergencies need fast response, planned work needs 1 nurture pass
- Architecture: 4-touch sequence over 14 days; design decisions take time
- Dental: 5-touch sequence over 10 days; new-patient bookings need warmth, recall reminders need different framing
You can edit these in your dashboard. Most owners run defaults for the first 6 months.
Compliance & deliverability
Every SMS includes opt-out. Every email follows CAN-SPAM. STOP keywords (and variations: STOPALL, UNSUBSCRIBE, CANCEL, END) are honored immediately and persisted across the customer’s entire history with you. We register your A2P 10DLC brand for you. Deliverability is baked in.