Watch competitor websites
Scan local competitor sites for changes every week.
Airshow Intel Sweep
Barrel Roll
Competitive Intelligence
A monthly intel report on your top three competitors — pricing changes, new offers, review trends, anything moving in your market. Auto-pulled, human-reviewed, delivered as a PDF you actually read.
What Barrel Roll does
Barrel Roll is a recurring competitive intelligence report, not an autonomous Wingman. Once a month, our backend scrapes your top three competitors' websites and Google Business Profiles, runs the diff through AI, and produces a written summary of what's changed and what it means for you. Before it ships, one of our ops people reviews it for accuracy and adds context. You get a PDF in your inbox on the 1st of every month — pricing moves, new service lines, review velocity, rating drift, GBP post patterns. Nothing exotic, nothing you couldn't dig up yourself if you had the time. The product is that you don't.
Capabilities
Built to do this every day.
01
Monthly competitor scrape
Cron-driven pull of each tracked competitor's website (services, pricing pages, hours, team) and their Google Business Profile (reviews, photos, posts, rating). Stored so we can diff month-over-month.
02
Pricing + offer change detection
the AI reads the diff and flags anything that's moved — a new service added, a price page change, a special promotion, a new finance partner.
03
Review sentiment trend
Tracks each competitor's review velocity, average rating, and recurring complaint themes. Useful to know if a competitor is having a quality slip you can capitalize on.
04
Human ops review
Before any report ships, an ops reviewer reads it for accuracy and adds a short 'what this means for you' note. We don't ship raw AI output as a deliverable.
05
Quarterly local-market scan
Once a quarter, a broader sweep — new entrants in your service area, GBP-listed businesses you may not have known about, market saturation signals.
06
Owner-friendly PDF, not a dashboard
Delivered as a 4-6 page PDF written in plain English. No dashboard logins, no charts you have to interpret yourself.
On the job
Just a glimpse of what Barrel Roll handles.
Barrel Roll turns competitor research from a forgotten side-task into a continuous read on the local market.
Instead of finding out a competitor changed their pricing six months late, you get weekly intel on what nearby shops are doing and how to respond.
Your team focuses on serving the customers in front of them. Barrel Roll handles watching, comparing, and surfacing the moves that matter.
Track competitor pricing
Note published pricing changes the day they happen.
Track new services launched
Surface when a competitor adds a new service line.
Track competitor promos
Catch seasonal promos competitors run in your area.
Watch competitor reviews
Track review volume and sentiment for nearby shops.
Watch competitor SEO
Track which terms your competitors rank for in local search.
Watch competitor social posts
Note what competitors are posting on social.
Watch competitor hiring
Spot when competitors post job openings.
Flag pricing undercuts
Alert when a competitor drops prices below yours.
Flag new local competitors
Surface new shops opening in your service area.
Spot competitor weaknesses
Identify gaps where competitors are losing customers.
Spot competitor strengths
Note what competitors do well that you could learn from.
Recommend responses
Suggest how to react to competitor moves.
Draft competitive positioning
Write messaging that differentiates you cleanly.
Build a competitor map
Maintain a live list of the local players that matter.
Filter intel by relevance
Only surface intel that's actionable for your shop.
Spot competitor momentum
Note competitors gaining momentum in local search.
Spot competitor decline
Note competitors losing visibility or reviews.
Send weekly intel briefing
Email a focused report each Monday.
Alert on major moves
SMS you when a big competitor makes a major change.
Map market share
Estimate your share of the local market.
Verify intel sources
Confirm every alert against multiple sources before sending.
Track intel history
Build a record of competitor moves over time.
Cut intel by zone
Slice competitor moves by the service areas that matter.
Score competitor threat
Rank competitors by how much they affect your business.
Recap quarterly shifts
Send a quarterly recap of the competitive landscape.
Forward urgent intel
Hand the most pressing alerts to your inbox first.
Watch competitor hiring ads
Note what roles competitors are recruiting for.
Track competitor case studies
Spot the kinds of work competitors are bragging about.
Validate market rumors
Confirm or kill the rumor before passing it to you.
Run continuous monitoring
Refresh the read on every competitor weekly.
Watch competitor email campaigns
Sign up where appropriate to track competitor sends.
Tag competitors by tier
Group competitors by direct, adjacent, and aspirational.
Recommend offensive moves
Pitch what to do to take share.
Recommend defensive moves
Suggest moves to protect what you already have.
Translate intel into plain English
Write briefings an owner can act on.
Brand the intel briefing
Use your shop's tone, not a template.
Compare your offer to theirs
Show how your offer reads against theirs side by side.
Re-check after promos run
Watch for competitor reactions to your campaigns.
Alert on price wars
Flag when the market is heading into a race to the bottom.
In the field
Real scenarios.
Competitor just dropped their prices
Your closest competitor quietly lowered their diagnostic fee from $89 to $49 — and you'd have no idea unless you happened to check their site.
Barrel Roll's monthly report flags the change, notes the date it appeared, and reminds you that your last 30 days of quote-stage drop-offs increased by 12%. The ops note suggests either a counter-move or a value-anchor adjustment on your own pricing page.
Your top competitor is bleeding reviews
The big incumbent in your zip code has been picking up consistent 1-star reviews about scheduling for the past two months.
Barrel Roll surfaces the trend in the next report and pulls representative review snippets. Charles (if you've got him) folds this into your next quarterly briefing as an offensive opportunity; if not, the ops note flags it for you directly.
What you'll connect
Integrations
Required connections need to be wired before Barrel Roll can fly. We'll guide you through every one during onboarding.
- ✓
Top 3 competitor URLs
Customer provides at setup
- ✓
Your service area / city list
Used for the quarterly market scan
- +
Your Google Business Profile Optional
So the report can benchmark you against the competitors
- ✓
Email delivery address
Where the monthly PDF gets sent
What gets deployed
Inside the build
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
- Monthly scrape worker in workers/airshow-barrel-roll/ — scheduled cron, stores snapshots in R2
- Diff + AI analysis pipeline that produces a draft report from each month's snapshot
- Operator review step in our internal admin — every report gets eyes on it before shipping
- PDF generator with your branding on the cover page
- Email delivery via Resend on the 1st of every month
- Quarterly broader-market scan layered on top of the monthly cadence
Ideal for
Owner-operators in competitive trades — HVAC, plumbing, dentistry, salons — who know their market matters but can't carve out time to actively monitor it.
FAQ
Common questions.
Is this just a service? +
Yes — and that's the right framing. The Wingman branding is for consistency across the product; the actual delivery is a cron-driven scrape, a AI analysis, an ops review, and a PDF in your inbox. We're not pretending it's an autonomous agent.
What's different from the v1 tier? +
v1 Wingmen run inside your account and act on every lead. Barrel Roll runs entirely on our backend and delivers a written artifact. No your CRM footprint, no automation in your workflows.
What's the SLA? +
Report in your inbox by the 5th of each month. If we miss it, that month is comped. If a scrape genuinely can't be completed (competitor blocked us, site offline both attempts), we tell you in the report rather than fake it.
Can I add or swap competitors later? +
Yes — three tracked at a time, swappable once per quarter. Need more? Solo Act can quote a custom intel engagement.
Is the scraping ToS-friendly? +
We only scrape public-facing pages and public Google Business data. We respect robots.txt and back off on rate limits. If a competitor explicitly blocks us, we say so in the report.
Pairs well with
Build a crew.
Charles
Business Strategist
Quarterly business reviews for service businesses that have outgrown the seat-of-the-pants stage. 90 days of data turned into a written strategic briefing and an AI strategist you can question line by line — no meeting to schedule.
Learn about Charles →
Stella
Reputation Manager
Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.
Learn about Stella →
Loop-de-Loop
High-Value Lead Detection
Real-time VIP scoring on every inbound lead. The ones that look like big-ticket jobs go straight to the owner's phone with full context — before they hit the regular queue.
Learn about Loop-de-Loop →
Ready to hire Barrel Roll?
Tell us about your business and we'll send a tailored proposal with Barrel Roll configured for your industry — within one business day.